The agreement between you and us.

Effective: May 25, 2026 · Last updated: May 25, 2026

Short version: We provide digital marketing and lead-generation services to local business owners. By engaging with us or our platform, you agree to these terms. Disputes go through Texas binding arbitration. We're not liable for indirect or consequential damages.

1. Who we are

These Terms of Service ("Terms") govern your access to and use of services provided by ABX Group LLC, a Texas limited liability company doing business as "Opti-Algo" (collectively, "we," "us," "our"), including the website at opti-algo.net, any spec sites we build, our outreach communications, and any related deliverables (collectively, the "Services").

"You" or "Customer" means the business owner or authorized representative who engages with our Services.

2. What we provide

We provide digital marketing services to small and mid-sized service businesses, including:

Personalized "spec sites" demonstrating proposed web designs
Multi-channel outreach campaigns (email, phone, SMS) — subject to consent rules
Hosted landing pages and supporting digital infrastructure
Strategy consultations and lead pipeline management

Specific deliverables, pricing, timelines, and ownership terms for paid engagements will be documented in a separate written Statement of Work or service agreement. These Terms govern the underlying relationship; the SoW governs the specifics of a paid engagement.

3. Your responsibilities

By using our Services, you agree to:

Provide accurate, complete, and current information when asked
Not use our Services to send unsolicited bulk communications, spam, or content that violates third-party intellectual property rights, applicable laws (including TCPA and CAN-SPAM), or the rights of any individual
Maintain the confidentiality of any credentials or access we provide
Notify us promptly of any unauthorized access to your account
Comply with all applicable federal, state, and local laws in your use of the Services

4. Fees and payment

Fees for paid Services will be set forth in the applicable Statement of Work or service order. Unless otherwise specified, fees are due net 15 from the date of invoice. Late payments accrue interest at 1.5% per month or the maximum permitted by Texas law, whichever is lower.

All fees are non-refundable except as expressly provided in the applicable SoW. If you dispute a charge, you must notify us in writing within 30 days of the invoice date.

5. Intellectual property

Our IP. The Opti-Algo brand, software, tooling, templates, processes, methodologies, and any improvements we make to them remain our exclusive property. These Terms grant you no license to our IP except as required to use a deliverable we explicitly hand off to you.

Your IP. Your business name, logo, content, and any materials you provide to us remain your property. You grant us a limited license to use them solely to perform the Services.

Deliverables. Upon full payment of all applicable fees, you receive a perpetual non-exclusive license to use any final deliverable (e.g., a finished website) for your own business. We retain the right to use generalized learnings, frameworks, and methodologies in our other work.

6. Confidentiality

Each party agrees to keep the other party's confidential business information (including pricing, strategies, internal processes, and customer lists) in confidence and not disclose it to third parties, except as required by law or to advisors bound by similar confidentiality obligations. This obligation survives termination of these Terms for three (3) years.

7. Disclaimer of warranties

Important: the Services are provided "as is" and "as available." We make no warranty that the Services will produce any specific business outcome, revenue, lead volume, conversion rate, or return on investment. Marketing results depend on many factors outside our control, including your business's specific market, offering, and execution.

To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.

8. Limitation of liability

To the maximum extent permitted by Texas law:

Our total liability to you, in the aggregate, for any and all claims arising out of or relating to the Services or these Terms, is limited to the amount you actually paid us in the twelve (12) months immediately preceding the event giving rise to the claim, or one hundred US dollars ($100), whichever is greater.
We are not liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost business opportunity, lost goodwill, or loss of data, even if we have been advised of the possibility of such damages.
These limitations apply regardless of the legal theory of liability (contract, tort, statute, or otherwise) and survive termination of these Terms.

9. Indemnification

You agree to defend, indemnify, and hold harmless ABX Group LLC, its officers, members, employees, and affiliates from any third-party claim, loss, or expense (including reasonable attorneys' fees) arising out of (a) your breach of these Terms, (b) your misuse of the Services, or (c) your violation of any law or third-party right in your use of the Services.

10. Termination

Either party may terminate these Terms or any active engagement at any time for any reason on thirty (30) days' written notice. Either party may terminate immediately for material breach if the breach is not cured within fifteen (15) days of written notice.

Upon termination: (a) all outstanding fees become immediately due, (b) we will stop performing the Services, (c) you may request a final export of any deliverables that have been paid for, and (d) Sections 5–8, 11, and 12 survive.

11. Governing law and dispute resolution

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws principles.

Any dispute arising out of or relating to these Terms shall be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, with the seat of arbitration in Travis County, Texas. The arbitrator's decision shall be final and may be entered as a judgment in any court of competent jurisdiction.

Notwithstanding the foregoing, either party may seek injunctive or equitable relief in a court of competent jurisdiction to protect its intellectual property or confidential information.

Class action waiver. You and we agree that any dispute will be brought in our individual capacities, and not as a plaintiff or class member in any purported class, collective, or representative proceeding.

12. Miscellaneous

Entire agreement. These Terms (together with any applicable SoW and the Privacy Policy) constitute the entire agreement between you and us with respect to the Services.
Severability. If any provision of these Terms is held unenforceable, the remaining provisions remain in full force and effect.
No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.
Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition, or sale of substantially all of our assets.
Notices. Notices to us must be sent to legal@opti-algo.net. For certified mail, contact us first to receive the current correspondence address.
Changes. We may update these Terms from time to time. Material changes will be posted on opti-algo.net at least 14 days before they take effect.

13. Contact

ABX Group LLC
5900 Balcones Dr, Ste 100
Austin, TX 78731, USA
legal@opti-algo.net

Heads up: these Terms are a reasonable starting point but not a substitute for advice from a Texas-licensed attorney. We recommend you have a small-business attorney review the specifics of any high-value engagement.